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A universal application makes it easy for users to download your app across all of their Apple mobile devices. But paid apps are a different story. Putting aside the technical benefits for a moment, let’s look at the business factors involved. When you create a universal application, existing owners of your iPhone app will be able to access the iPad version for free, since there’s no official upgrade mechanism supported in universal applications. If your iPad app represents an enhanced edition, offering dozens of exclusive new features that are not available in your iPhone version, it may make more sense to release the app as a separate, stand-alone iPad version.

That’s something you can do later when you’re ready. For now, you merely want to make sure the name is not already trademarked by another party. Note If you’re planning on making your app available in multiple regional App Stores beyond your own, you’ll also want to check for registered trademarks and any usage of that name in those respective countries. For guidance on securing and protecting your application name rights internationally, you may want to consult a trademark attorney. info 30 CHAPTER 2: Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Why would it matter if an Android, a Mac, or a Windows software product is already using that name if you plan on using it only for your iOS mobile app?

You want to protect yourself. One option is to file a patent on the idea, but it would be years before you were issued a patent, assuming that your idea met the criteria for patent protection. Without a patent, you don’t have much protection for the concept, but you do have the advantage of being first to market. Your app, as the first of its kind, is likely to get media attention, and could even be featured by Apple. Once your app has achieved a degree of success, the competitors are likely to start making similar apps.

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A Stakeholder Approach to CSR

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